How To Create A Google Knowledge Panel as a Writer | Interview Jason Barnard, the Brand SERP guy скачать в хорошем качестве

How To Create A Google Knowledge Panel as a Writer | Interview Jason Barnard, the Brand SERP guy

If there is one thing that smart writers have that ordinary writers don't, it's a magnetic business card on Google - a Google Knowledge Panel. If you google "Kristina God" you'll find my Google Knowledge Panel. Google knows I'm a writer, marketing expert and entrepreneur. Search is getting more and more important for writers who want to build a personal brand, want to be seen online and market themselves. In my interview, I talk with Jason Barnard, the Search Engine Result Page (SERP) Guy and CEO of Kalicube. Barnard has more than ten years of experience with Google Knowledge Panels. We talk about how to get, create and claim a Google Knowledge Panel as a writer. We'll also discuss the future of Google for writers and what writer can do to set themselves up for success online. -------------------------------------------------------------------------------------------------- 🙋‍Connect with ‪@JasonMartinBarnard‬ the Brand SERP guy, CEO ‪@Kalicube‬ Personal website Jason Bernard: https://jasonbarnard.com/ Website Kalicube: https://kalicube.com/ YouTube channel Kalicube:    / kalicube   Podcast Branded Search (and Beyond): https://jasonbarnard.com/digital-mark... --------------------------------------------------------------------------------------------------- 🙋‍ Connect with Kristina God 📧 Join my Substack newsletter and the "Online Writing School": https://kristinagod.substack.com/ ✍🏻 Medium.com:   / kristinagod   Website: https://kristinagod.com/ 🐦 X:   / _kristinagod   ❓ Quora: https://www.quora.com/profile/Kristin... Let me know in the comments what you think! I'll answer every question and Jason is also happy to answer them. --------------------------------------------------------------------------------------------------- ✔️Table of Contents: 00:00 If you don't have a Google Knowlege Panel, you're a nobody 01:10 What makes a Google Knowledge Panel so valuable 02:33 What's the difference between a Knowledge Panel and a Knowledge Graph 04:14 Who is Jason Barnard 05:06 How Google's knowledge algorithms work 08:53 Kristina God's home entity on the internet 13:40 Irrelevant social media and online platforms for writers 15:39 Google is looking for people who write 19:53 How to write a clear description for Google's knowsldge algorithms 22:03 How to get a Google Knowledge Panel 25:31 The relevance to get found on social media platforms or media outlets 27:17 How to claim your Google Knowledge Panel 27:58 Is it good to be only on one social media platform such as Substack 29:23 Should I let AI crawl my content 33:04 The power of brand colors in search 34:43 Video, text, audio - which is best for Google? 37:09 How to make your Knowledge Panel bigger 38:02 Google Knowledge Panel is as important as rich results 40:25 Negative impact of using AI on credibility online #google #brand #writing #search #seo #personalbranding #marketing #author