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Maryland AD Jim Smith joins Loyola Marymount AD Craig Pintens on the first episode of Margins of Victory as he begins his tenure leading the Terps. With a background across the sports business landscape, Smith shares how he is approaching revenue generation as Maryland strives to compete with some of the highest-resourced programs in the Big Ten and the country. Smith dives into his approach for ticket stratification, fan-first pricing he helped implement with the Atlanta Falcons, prioritizing a championship culture and much more. 00:00 - Introduction 02:09 - How do you plan on leveraging your experience to generate revenue at Maryland? 05:30 - What are your top priorities early in your tenure? 07:11 - How does stratification of ticket prices allow you to capture the true value of tickets? 09:04 - How do you go about setting prices? 10:29 - Are you also looking at a multi-year pricing approach? 12:13 - Walk us through the fan-friendly concession pricing you worked on with the Atlanta Falcons. Also, what was the financial impact of that decision? 16:42 - How will you leverage your past fundraising experience to engage alumni & donors for Maryland? 19:02 - Would you consider that alumni relationship comparable to a season ticket holder? 20:38 - How do you create more awareness of student-athletes' brands so they can capture more NIL dollars? 22:21 - How do your Deputy AD hires, Joe LaBue and Diana Sabau, support your vision for what Maryland can be? 24:52 - What initiatives did you pitch to the search committee when going through the hiring process? 29:00 - Who is your all-time favorite athlete and why?