Maryland AD Jim Smith talks Ticketing Strategy, Fan-First Pricing and Big Ten Competitiveness скачать в хорошем качестве

Maryland AD Jim Smith talks Ticketing Strategy, Fan-First Pricing and Big Ten Competitiveness

Maryland AD Jim Smith joins Loyola Marymount AD Craig Pintens on the first episode of Margins of Victory as he begins his tenure leading the Terps. With a background across the sports business landscape, Smith shares how he is approaching revenue generation as Maryland strives to compete with some of the highest-resourced programs in the Big Ten and the country. Smith dives into his approach for ticket stratification, fan-first pricing he helped implement with the Atlanta Falcons, prioritizing a championship culture and much more. 00:00 - Introduction 02:09 - How do you plan on leveraging your experience to generate revenue at Maryland? 05:30 - What are your top priorities early in your tenure? 07:11 - How does stratification of ticket prices allow you to capture the true value of tickets? 09:04 - How do you go about setting prices? 10:29 - Are you also looking at a multi-year pricing approach? 12:13 - Walk us through the fan-friendly concession pricing you worked on with the Atlanta Falcons. Also, what was the financial impact of that decision? 16:42 - How will you leverage your past fundraising experience to engage alumni & donors for Maryland? 19:02 - Would you consider that alumni relationship comparable to a season ticket holder? 20:38 - How do you create more awareness of student-athletes' brands so they can capture more NIL dollars? 22:21 - How do your Deputy AD hires, Joe LaBue and Diana Sabau, support your vision for what Maryland can be? 24:52 - What initiatives did you pitch to the search committee when going through the hiring process? 29:00 - Who is your all-time favorite athlete and why?