EP 24 | Why SMS is the Revenue Engine Your Restaurant Needs in 2026 скачать в хорошем качестве

EP 24 | Why SMS is the Revenue Engine Your Restaurant Needs in 2026

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies. In this episode, Henry sits down with Shane Murphy, founder of Boostly, to reveal why SMS marketing is the single most effective revenue driver for restaurants heading into a competitive 2026. Shane explains the staggering 98% open rate of text messages and why over 90% of them are read within three minutes, speed and engagement that email and direct mail simply can't match. Shane shares a powerful case study of a pizza shop that broke a 10-year sales record in one week using Boostly’s patented system. He also breaks down the "Gold Mine" of guest data most operators are ignoring, how to craft text offers that drive immediate traffic without devaluing your brand, and why retention marketing is infinitely more profitable than chasing new customers. What You'll Learn: SMS Strategy, Data, and Revenue Growth: 1. The SMS Advantage: Why text marketing beats email and mailers with a 98% open rate and near-instant engagement. 2. The "Gold Mine" of Data: How to pull disparate customer data from your POS, online ordering, and loyalty programs to build a powerful, owned audience. 3. Case Study: How Hickory Station Pizza used SMS to achieve a record-breaking Friday night (running out of dough!) and sustained 25% year-over-year growth. 4. Retention vs. Acquisition: Why marketing to existing customers is the most profitable strategy, with SMS club members visiting 2.5x more often. 5. Offer Strategy: How to craft the perfect text blast to fill seats tomorrow (hint: make it widely applicable and use a minimum spend threshold to protect margins). 6. The "Eating Algorithm": Understanding how customers decide where to eat and why being in their "top three" mental list is the only way to win. 7. In-Store Marketing Mistakes: Why confusing loyalty programs or misaligned branding (like a bad LTO) can cause guests to delete your app and never return. Episode Timestamps 04:05 The Power of SMS: Why 98% Open Rates and 3-Minute Response Times Change the Game 06:21 Case Study: How Hickory Station Pizza Broke a 10-Year Sales Record in One Week 10:41 Retention Stats: Why Text Club Members Visit 2.5x More Often Than Average Guests 14:42 Data Gold Mine: Why Your POS Data is Your Biggest Asset for Retention Marketing 18:25 The "Underwhelmed" Guest: How Inconsistent Marketing Confuses Customers (The Boat Ride Story) 23:26 In-Store Marketing: Why Your Signage Must Drive the Very Next Behavior (Loyalty Sign-Ups) 26:09 Actionable Strategy: The Exact Type of Text Offer to Send to Fill Seats Tomorrow 30:18 Building the List: How Boostly’s Patent Allows You to Grow a Subscriber List Overnight 💡 Shane's Insight: "Marketing isn't going to save a business. It's going to accelerate a business. If you have good operations, it accelerates positively. If you don't, it accelerates your demise." CONTACT & RESOURCES: Email: hk@brandtotable.com Website: www.brandtotable.com Message the word “Social” to use our free AI Social Media Post Idea Generator. FOLLOW HENRY ON SOCIAL MEDIA: Instagram: instagram.com/h.kaminskijr Youtube:    / @brandtotable   Facebook:   / henrykaminskijr   LinkedIn:   / henry-kaminski-jr   TikTok:   / henrykaminskijr   📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥 🔖 #brandtotable #restaurantmarketing #marketingfunnel #restaurantbookings #guestloyalty #hospitalitymarketing #socialmediastrategy #emailmarketing #smsmarketing After listening, what is the one uncomfortable element of your business (like social media or leadership) that you need to address to achieve your next level of growth?