Brand Intelligence Podcast - Medical Informatics Corp.: Clarity in Healthcare Marketing скачать в хорошем качестве

Brand Intelligence Podcast - Medical Informatics Corp.: Clarity in Healthcare Marketing

In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp (MIC), a health tech innovator whose FDA-cleared Sickbay Clinical Platform helps clinicians make faster, better-informed decisions. Marketing in a highly regulated industry like healthcare means compliance, version control, and clarity aren’t optional, they’re critical. Jennifer shares how MIC’s diverse workforce of clinicians, engineers, researchers, and marketers created brilliant ideas but also ran into common challenges: siloed assets, version confusion, and inefficiencies that slowed collaboration. To overcome these hurdles, MIC centralized their brand and digital assets in a secure, compliant, and searchable brand portal. The results? Faster access to approved materials and stronger alignment across teams. This conversation offers a candid look at how a growing health tech company brought clarity to complexity, and why smart brand operations are just as vital as innovative products in regulated industries.