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Magnum

The #NotAvailableInTheMetaverse creative supports the Magnum’s belief that everyone should be able to pursue what brings them pleasure, whether this be in the real or virtual world. This short film features a virtual avatar, Luna, and her journey to escape the metaverse in pursuit of the real-life pleasure of a Magnum Ice Cream. However, despite her efforts, she is unable to ever truly experience this, as some pleasures (such as biting into a Magnum) are only available to Pleasure Seekers in the real world. To encourage people to step away from their screens and experience some of life’s real-world pleasures, Magnum has launched their first wearable gadget in the metaverse – virtual VR goggles available exclusively on rpm.magnumicecream.com. Credits: Unilever Brand: Magnum Campaign: Metaverse Magnum Team: Global Ice Cream Chief Marketing Officer: Julien Barraux Global Vice President, Magnum: Ben Curtis Global Digital Experience Lead: Sara Neves Paixão Global Digital Junior Brand Manager: Federico Russo Lead Agency: LOLA Mullenlowe (Madrid) Executive Creative Director: Tomas Ostiglia Creative Directors: Kevin Cabuli, Jorge Zacher Head of Art: Yan Graller Copywriter: Augusto Callegari Art Director: Pedro Menzzini Managing Director: Tom Elliston Account Director: Catalina Aguirre Account Supervisor: Cristina Panea Head of production: Felipe Calviño PR Team: Enrique Caballero Production Co: Proppa(MADRID) & Bacon(CPH) Direction: Martin Werner Executive Producer: Pablo Martinez Line Producer: Cristina Sancayo DOP: Nicolaj Bruel Art Director: Peter Grant Wardrobe: Melanie Buchave Service Production Co.: Film Squad (Hungary) Service Producer: Istvan Major (Pisti) Editor: Rasmus Nyholm Schmidt Post Production / VFX: BaconX Creative Director: Ditte Marie Ludvigsen Executive Creative Director: Jan Tvilling Visual Effects Supervisor: Thomas Haas-Christensen Executive Producer: Eliana Carranza-Pitcher Head of Production: Cilie Kragegaard Senior VFX & Colour Producer: Lorène Lescanne VFX Producer: Emilie Lausch Production assistant: Denise Borré Lead Compositor: Thomas Banner Compositors: Mikkel Hansen, Kai Hauswirth, Oliver Buus, Mario Maruska CG-Lead: Thomas Haas-Christensen CG Artists: Asger Langhoff, Julia Forsman, Arthur Dalvig, David Ryberg Lessel, Rickard Didriksson Colourist: Hannibal Lang Conform: Søren Knudsen, Oliver Wozny Animation: Gabi Popov, Cathrine Baab Holm Storyboard: Costanza Degli Abbati Concept design: Emma Bielokostolská Motion Capture Studio: Copenhagen Rig PR: Golin Media Agency: Mindshare