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In this episode of Leading You, Julie Hyde is joined by Jaqui Lane, business historian, author, and founder of The Book Advisor, to explore how writing a book can become one of the most powerful tools for building thought leadership. This conversation breaks down why capable leaders feel called to write but often stall, what actually creates clarity in a business book, and why structure matters more than confidence. Julie and Jaqui discuss the mindset shifts, industry changes, and strategic value of writing a book that positions your thinking long after the writing is done. If you’ve ever wondered whether a book is worth it, or whether you have something worth saying, this episode will give you perspective without pressure. 00:00 Welcome and introduction 01:20 Meet Jaqui Lane 03:50 Why people want to write books 06:30 What really stops them 09:10 Writing for the audience 12:20 Common author mistakes 15:40 Books and authority building 18:50 Books as business assets 22:30 Self-publishing and IP ownership 26:40 Imposter syndrome and visibility 30:20 Personal transformation through writing 34:10 Feeling the nudge to write 37:40 Final reflections 39:00 Outro