C-Suite POV: Moody’s Christine Elliott on Modernizing the Communications Function скачать в хорошем качестве

C-Suite POV: Moody’s Christine Elliott on Modernizing the Communications Function

In this episode of PodCatalyst, Moody’s Chief Corporate Affairs Officer Christine Elliott (https://www.moodys.com/web/en/us/abou...) joins IABC Executive Director Peter Finn to share her journey of transforming the company’s communications function. By integrating branding, government relations, and community impact into the work they do, Moody’s communicators have become invaluable players in the company’s strategy. Christine walks us through how she created Moody’s digital content team and its Story Lab (   / @moodys  ) , their source for premium content, including a Netflix-like docuseries that was shortlisted at Sundance. These efforts and more have had notably positive effects on Moody’s social engagement and brand sentiment. As a former journalist for ABC News, Christine reflects on her career path to the C-suite, offering practical advice and insights for communicators aiming to advance their careers and make a meaningful impact in their organizations. +++++++++++++++ Christine Elliott is chief corporate affairs officer at Moody’s. She leads Moody’s dialogue with key stakeholders, including employees, policymakers, government officials, and media to deepen understanding of the company's mission to be the definitive source of relevant insights on exponential risk. Christine has more than 25 years in senior level corporate communications roles. Prior to joining Moody’s in 2021, she was executive vice president – worldwide communications at Mastercard and chief communications officer at S&P Global. She previously held a variety of communications positions at American Express and was a journalist for ABC News, where she earned an Emmy award. Christine has a bachelor’s degree in communications and political science from the University of Michigan. +++++++++++++++ LINKS Connect With IABC on Social Media X (Twitter) (  / iabc  ) | LinkedIn (  / iabc  ) | Facebook (  / iabcworld  )  | YouTube (   / iabclive  ) | Instagram (  / iabcgram  ) Visit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst