How to Fix Your Paid Ads Tracking: Server-Side, Enhanced Conversions & Offline Events скачать в хорошем качестве

How to Fix Your Paid Ads Tracking: Server-Side, Enhanced Conversions & Offline Events

In this episode of _Unqualified Leads_, we break down why server-side tracking is now non-negotiable for paid media teams. If you are still relying on pixel-only tracking, you are losing conversion data, weakening algorithm optimisation, and making your campaigns perform worse than they should. We cover: The difference between browser tracking and server-side tracking How Conversion API works for Meta and LinkedIn Why Enhanced Conversions in Google Ads matter How to implement offline conversion tracking from your CRM How to use value-based bidding with SQL and revenue data What to check inside Meta Events Manager Workarounds for restricted industries like finance and medical This episode is a practical breakdown of how to build a proper tracking foundation so your ad platforms receive cleaner data, optimise more effectively, and improve overall efficiency. If you run paid ads and have not audited your server-side setup, this is essential listening. Hosts: Daniel Hughes:   / dan-h-771904141   Harry Hughes:   / harry-hughes-6409b163   https://www.mayfair-mediagroup.com/