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This ERNC25 session by Becket Duncan, Adam Pallas, and Danielle Rourke from University of Colorado Boulder reveals how an ambitious campus esports vision became the Alienware Buffalo Esports & Gaming Lounge, a future-ready hub for student belonging, interdisciplinary learning, and industry-grade production. Designed through a strategic sponsorship with Dell Technologies and Alienware, and shaped by leadership and proposal alignment from former industry collaborator Danielle Rourke, the lounge reframes gaming as a legitimate academic, cultural, and developmental practice. The presenters trace the journey from ideation (2024) to live operations, highlighting design decisions, stakeholder alignment, space planning, cross-campus participation, daily programming innovation, and inclusive excellence for gamers across all backgrounds and playstyles. The session also demonstrates how library-embedded esports facilities can act as “global labs,” generating stronger peer-trust cultures, digital literacy pipelines, cross-sector partnerships, and structured leadership scaffolding—addressing institutional funding models, cultural skepticism, and workforce barriers that shape the evolving college esports landscape. Student Life Research Analyst Becket Duncan further expands the theme by exploring belonging and mattering narratives for gamers outside the physical lounge, bridging perspectives on friendship, co-curricular utilization, retention intent, and academic persistence. This work positions campus esports infrastructure not as a novelty, but a strategic design model that connects learning, community sentiment, competitive integrity, civic participation, and institutional longevity under one roof. Keywords: Alienware Buffalo Lounge, esports campus hub, student engagement, sponsorship partnerships, interdisciplinary research, digital-native learning ecosystems About the ERN Conference 2025: The Esports Research Network Conference 2025 took place online from November 12–14, 2025 as a continuous, 72-hour global livestream. Guided by the theme “Future Realities: Esports as a Global Lab,” the event explored how esports serves as a living laboratory for understanding digital transformation across education, media, technology, and society. This innovative digital-first format followed the sun across three regional hubs, Slippery Rock University of Pennsylvania & Michigan State University (Americas), Staffordshire University (EMEA), and UNSW Sydney (Asia-Pacific), creating a nonstop, interconnected academic experience available to participants worldwide. This ambitious production was made possible through the support of Corsair for Business, whose Elgato technology powered high-quality broadcasting and seamless livestreaming across all three hubs. ERNC25 continues the network’s mission to unite scholars, practitioners, and students while fostering open, global collaboration in esports research. Full abstracts for all presentations can be viewed in the official Book of Abstracts at: https://book.esportsresearch.net Website: https://esportsresearch.net