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Meta has rolled out the Andromeda update – a new AI engine that changes how Meta Ads (Facebook & Instagram) are delivered, targeted and scaled. In this video, you’ll learn what Meta Andromeda is, how it works behind the scenes, and what you must change in your Meta Ads strategy for 2026. We’ll cover how Andromeda uses events and sequence learning instead of just interests, how the hierarchical retrieval system chooses which ad and creative even enter the auction, and why broad audiences + strong creative variation are now beating old interest‑stacking hacks. You’ll also see what to change in your campaigns, ad sets and creatives so your Meta Ads don’t slowly stop working after this update. If you run Meta Ads for e‑commerce, lead generation, local business or courses, this Andromeda breakdown will help you future‑proof your campaigns and get better performance from the same budget. CHAPTERS: 00:00 - About Meta Andromeda 00:53 - What is Meta Andromeda 02:09 - How Meta Ad System Used to Work Before Andromeda 03:10 - Limitations of Old Meta Ad System 04:05 - How Meta Andromeda Ad System Works 04:43 - Interest Targeting is dead (Meta now relies on its Events & Sequence Learning Model) 07:15 - How Meta Now Decides to Show your Ads (Andromeda - Ads Retrieval System) 11:05 - Creative Diversification is the New Targeting 15:03 - How Andromeda Update Benefits Advertisers & Business 16:46 - Important Announcement for Meta Ads 2026 📌STAY CONNECTED: Instagram: / digital_strategist_abhi #metaads #facebookads #instagramads #metaandromeda #andromeda #metaadsupdate #metaads2026 #digitalmarketing