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Your free training on how to buy a business without cash is here: https://bit.ly/3UmmiNR Find out how to buy a business without risk - https://bit.ly/3VRmViX In this video, successful entrepreneur Jonathan Jay shares his insights into the process of acquiring a business. He answers the number one question he gets asked about buying a business, which is, ‘What type of business should I buy?’ The short answer is to buy a business that you understand. This means buying a business that is similar to the one you currently own or have owned before, or a business that you have worked in as an employee. The longer answer is that there are exceptions to this rule. Jonathan Jay shares his experience of using a buy-and-build strategy in the nursery sector in the UK, a sector he didn't initially understand. He learnt on the job by leaning on people who knew the sector well. In the process, he realised that so many of the things that they thought they knew, they didn't actually know very well. Jonathan Jay now understands the sector well and has been successful in his acquisition strategy. In the end, the lesson is to buy a business in a sector you understand, and if you don't, learn as much as you can about it before making a purchase. If you are interested in purchasing an existing business, this video will provide you with valuable insights into how to develop an acquisition strategy and purchase a company.