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Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: https://bit.ly/latitud-podcast From a family of entrepreneurs, Matias Gath wanted to be part of the change brought by startups. After an exit to the delivery conglomerate Glovo, Matias joined co-founder Agustin Iglesias in a new endeavor. In this episode, Matias shares the journey of taking Pulppo from a PowerPoint to an operating system for real estate agents, freeing them up to become home-buying advisors. We chat about: – What real estate insight led to the creation of Pulppo; – How to define company values based on the co-founders values; – How did Matias and Agustin went about validating their thesis, from customer discovery to defining priorities; – How they nailed go-to-market in the traditional segment of real estate, and across Latin America; – The next frontier for Pulppo; – What advice Matias would share for startup founders in their 0 to 1 phase.