HoaQ AMA Edition on Market Sizing with Stephen Deng & Nubi Kay скачать в хорошем качестве

HoaQ AMA Edition on Market Sizing with Stephen Deng & Nubi Kay

In this video, we speak about Market Sizing — how it's determined, how to validate, common errors made by founders and investors, key terms and everything in between. Video Chapters 00:00 - Introduction: About HoaQ, Stephen Deng and DFS Labs 10:15 - Common errors founders/investors fall into for marketing sizing 14:05 - Glossary/Key Terms such as TAM, SAM, SOM. 16:50 - Frameworks or models involved to determine market sizing 23:05 - How to validate market size claims 26:28 - Top-down vs Bottom-up 30:10 - “If we just capture 1%….” narrative 33:50 - At what point do you look at expansion? 40:55 - Consumption vs Non-consumption 45:00 - How to validate informal market size claims 47:50 - Underlooked Markets in Africa 51:03 - Comparative Markets - Nigeria vs India OR USA You can find more about HoaQ Club on social platforms: @hoaqclub and check out the website: https://hoaq.club/. Additionally, you can find DFS Lab here: https://dfslab.net/ and check them out on Twitter & LinkedIn.