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How To Become The Modern CEO

Is the "old school" CEO dead? Today, we’re dissecting the rise of Steven Bartlett—from university dropout to a multi-millionaire media powerhouse. But is his $600M success story a blueprint for the future of leadership, or a masterclass in strategic storytelling? In this video, we break down: The Media Engine: Why your personal brand is your most valuable asset. The Attraction Strategy: How Social Chain grew without a single salesperson. Signal vs. Noise: The ruthless productivity framework Bartlett borrowed from Steve Jobs. The Controversy: Fact-checking the $600M valuation and the "shadow side" of the brand. The big question: In 2026, is the story the business? Let’s get into it. Enjoyed this deep dive? If you want more breakdowns of the strategies behind the world's most successful (and controversial) entrepreneurs, make sure to hit the Like button and Subscribe to the channel. It helps us keep creating these blueprints for you! Join the conversation: Are you building a business, or are you building a story? Drop your thoughts in the comments below! 👇