From PhD Chemist to Cannabis Industry Powerhouse | Lucas McCann on Scaling Regulated Businesses скачать в хорошем качестве

From PhD Chemist to Cannabis Industry Powerhouse | Lucas McCann on Scaling Regulated Businesses

What happens when a PhD chemist leaves the lab… and builds one of North America’s leading cannabis licensing and compliance firms? In this episode of Growth by Design with Diraj Goel, Diraj sits down with Lucas McCann, Chief Scientific Officer and Co-Founder of CannDelta Inc., to unpack how science, regulation, and entrepreneurship intersect in one of the most complex industries in the world. Lucas shares: How he turned a background in organic chemistry and government inspection into a commercial advantage What most founders misunderstand about regulated markets Why cannabis marketing is education-first (not conversion-first) How CannDelta evolved from project-based licensing into ongoing advisory, M&A, and marketing Where AI fits (and doesn’t) in highly regulated industries The real tension between scaling a company and raising a family If you’re building in a regulated market, expanding share of wallet, or engineering growth beyond your original specialization, this episode is packed with hard-earned lessons. This is founder execution - without the hype.