"How I turned Hublot into a $700m mega-brand in under 25 years" - INCREDIBLE J.C Biver interview скачать в хорошем качестве

"How I turned Hublot into a $700m mega-brand in under 25 years" - INCREDIBLE J.C Biver interview

Read more: https://timeandtidewatches.com/ Join the club: https://www.timeandtide.club/ Shop: https://shop.timeandtidewatches.com/ Jean-Claude Biver and his team bought Hublot 24 years ago. At that time it was a tiny brand, big in Spain, but netting $24-million. But Biver considered that it had reached less than 20% of its potential and could be a mega-brand, with its youthful re-casting of luxury in a more casual, sporty and fun context. In 2019, it made $700m. In this extraordinary interview Biver spells out the 11 keys to his success, and how he still believes he could do it again today, with any brand. 0:26 BY SEEING THE NEED FOR A "LUXURY SWATCH" TO REDEFINE LUXURY 2:33 BY BUYING A 'WEAK' BRAND WITH A STRONG CONCEPT FOR A LOW PRICE 4:42 WITH GOOD HEALTH AND HEALTHY DOUBT 6:10 BY GOING AGAINST LUXURY TRADITION AND SHUNNING PRECIOUS METALS 7:44 BY WRITING A SIMPLE STRATEGY THAT COULD FIT ON ONE PAGE! 8:31 BY BEING BIG IN SPAIN 9:15 BY PUTTING THE DREAM TEAM ON IT 10:09 BY USING MULTIPLE AMBASSADORS 11:12 BY STAYING ON MESSAGE 12:22 BY HAVING THE EXCITEMENT FACTOR 13:41 BY NEVER CUTTING SPEND ON R&D #hublot #jeanclaudebiverinterview #hublothistory INSTAGRAM @timetidewatches FACEBOOK   / timetidewatches