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Dr Julia Jones is a neuroscientist and health researcher exploring why most health and fitness advice fails to create lasting change. She breaks down how habits are actually wired in the brain, why motivation and quick fixes don’t work, and why the popular idea of 28-day habits is misleading. Julia explains the neuroscience of long-term behavior change, the role of accountability and human connection, and why simplifying your approach is the key to building habits that stick. We also discuss New Year’s resolutions, social media’s impact on health culture, and why the wellness industry is built around short-term results rather than lifelong outcomes. Julia reflects on staying aligned with purpose instead of chasing attention, playing the long game with health, and how small, consistent behaviors protect your future self, even if the rewards aren’t immediate. - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify: https://open.spotify.com/show/38Qug0a... - Get in contact below: Instagram: / TikTok: / richieobrienx LinkedIn: / - Find Julia below: Website: https://www.drjuliajones.com/ LinkedIn: / juliajonesuk - Chapters: 00:00 The Health and Fitness Paradox 04:50 The Flaws in Fitness Recommendations 10:13 The Importance of Habit Formation 14:54 The Role of Sleep in Health 20:05 The Impact of Small Changes 24:49 The Experiment: A Year of Habit Changes 29:53 The Key to Long-Term Behavior Change 40:45 Building Human Connections in Health Tech 41:08 The Complexity of Modern Life 42:42 Overwhelmed by Technology 44:15 The Impact of Stress on Health 45:48 Social Connections in a Digital Age 48:24 Personal Motivations Behind Health Initiatives 49:52 The Challenge of Balancing Work and Social Life 51:59 The Shift Towards Authenticity in Communication 54:43 The Pressure of Content Creation 56:32 The Environmental Impact of Digital Content 01:01:31 Navigating the Content Saturation Crisis 01:11:12 The Journey of Healthy Nations 01:12:21 Evolving Interests and Podcasting Dynamics 01:14:35 The Shift from Content Creation to Genuine Conversations 01:15:57 The Power of Authenticity in Social Media 01:18:41 The Value of Sharing Knowledge Freely 01:20:22 The Dangers of Celebrity Culture in Health 01:23:10 The Slow Change in Health and Fitness Models 01:25:34 Understanding Habit Formation in the Brain 01:31:29 The Importance of Replacing Habits 01:34:29 New Year’s Resolutions: A Fresh Start or a Trap? 01:40:37 Simplifying Health for Long-Term Success