Who profits from the Olympics? Host cities, athletes, and the Milan effect explained скачать в хорошем качестве

Who profits from the Olympics? Host cities, athletes, and the Milan effect explained

The Winter Games brought global attention — but who benefits most financially: the host city or the athletes? Italy’s Milan and Cortina saw a tourism and investment surge, while star athletes capitalized on endorsements, brand deals and global visibility. But not everyone walks away a winner. Robert Boland, Sports Attorney and Law Professor at Seton Hall University, explains: 0:00 Which Olympic athletes will cash in after the Games? 0:40 How Milan and Italy benefit from Olympic tourism 1:27 Women athletes, global influence and endorsement power 2:32 Curling, figure skating and rising investment trends 4:01 Celebrity culture and expanding Olympic audiences 4:59 What to expect from the 2028 Los Angeles Olympics #WinterOlympics #MilanCortina #Olympics #SportsBusiness #BrandDeals #SportsEconomy #LA2028 #bizshow Watch CGTN LIVE on your computer, tablet or mobile https://cgtnamerica.vhx.tv/videos/hd-... Subscribe to CGTN America on YouTube Follow CGTN America: Twitter: @cgtnamerica Facebook: @cgtnamerica Instagram: @cgtnamerica TikTok: @cgtnamerica.tiktok This material is distributed by MediaLinks TV, LLC on behalf of CCTV. Additional information is available at the Department of Justice, Washington, D.C.