The Agile Marketing Edge Ep. 24: How to Build a Future-Proof Marketing Operating System скачать в хорошем качестве

The Agile Marketing Edge Ep. 24: How to Build a Future-Proof Marketing Operating System

How futureproof is your marketing… really? What if it doesn’t matter how creative your team is, how “cutting-edge” your martech stack looks, or how many channels you’ve mastered — because your biggest constraint is how you work? In this special episode, Andrea is joined by AgileSherpas Chief Value Officer Ross Libby for a candid, high-energy conversation sparked by two big ideas coming from very different places: 📍 A Forbes argument that marketing’s future is operations — and that it might be time to start over. 📍 A McKinsey perspective on why strategy fails in execution when your operating model can’t keep up with today’s world. Together, they unpack the difference between an operating model and an operating system, debate “burn it down” vs. “iterate your way forward,” and lay out clear calls to action for marketing leaders who can’t afford to wait out the next hype cycle. Because in 2026 marketing, time is the new margin — and doing nothing is the fastest way to get left behind. What You’ll Learn 🎯 Why how you work matters more than creativity, martech, or channel mastery 🎯 The real difference between an operating model (blueprint) and an operating system (reality) 🎯 When to burn it down and rebuild vs. when to iterate and evolve 🎯 How modern marketing “operators” bridge strategy → execution (and why AI raises the stakes) 🎯 Why “waiting it out” is a dangerous strategy — and what to do instead ⏱️ Timestamps 0:00 – Why your operating system matters more than martech or creativity 1:05 – Welcome to The Agile Marketing Edge 2:00 – A special episode with Ross Libby (live experiment format) 3:10 – Forbes: “The Future of Marketing is Operations” (start over / zero-based thinking) 5:05 – McKinsey: why strategy fails when the operating model can’t execute 6:40 – The “steel thread” between strategy and execution 7:55 – Operating model vs. operating system (why this distinction matters) 10:05 – Why org design often looks great… and falls flat in reality 12:00 – The “security blanket” problem: chasing perfect structure 13:45 – Why operators (systems thinkers) matter more than ever 15:35 – AI elevates operators — and exposes broken systems faster 17:10 – Burn it down vs. iterate: when each approach makes sense 19:05 – Where to “start over” safely (without chaos) 21:10 – The martech proliferation problem (and why “add more” backfires) 23:15 – Hard resets, subtraction, and value-based stack decisions 25:05 – Who owns this change? What if you don’t have authority? 27:05 – What individuals + teams can do before the org changes 29:10 – Leadership reality: this is your job now (no head-in-the-sand) 31:25 – Why servant leadership still requires tough calls 33:10 – “Our biggest competitor is doing nothing” (and why that wins too often) 34:35 – Why “waiting it out” is the wrong bet (bell-bottom analogy included) 36:20 – First-mover advantage: the SEO/email lesson for today’s shifts 38:05 – Final calls to action: assess, decide, and evolve your OS 39:25 – How AgileSherpas can help More from the Agile Marketing Edge Podcast:    • The Agile Marketing Edge Ep. 21: The Peopl...      • The Agile Marketing Edge Ep. 22: Mastering...      • The Agile Marketing Edge Ep. 23: Building ...   Enjoying our videos? Subscribe to our channel and get notified when we publish new content at:    / @agilesherpas   🏔️ Join The Agile Marketing Edge Community at: https://www.agilesherpas.com/the-agil... 👉 Ready to install an Agile operating system that won’t collapse under pressure? Connect with AgileSherpas at: https://www.agilesherpas.com/contact 📌 Subscribe to The Agile Marketing Edge for weekly episodes that turn Agile theory into real-world marketing breakthroughs. #agilemarketingedge #agilesherpas #andreafryrear #agilemarketing #marketingleadership #marketingstrategy #modernmarketing #marketingoperations #businessagility