Life or Death for Earth: The Urgency of Dr Judy Friedlander's PlantingSeeds #14 скачать в хорошем качестве

Life or Death for Earth: The Urgency of Dr Judy Friedlander's PlantingSeeds #14

Today, we are joined by Dr Judy Friedlander, founder and CEO of the non-for-profit organisation PlantingSeeds, whose flagship project, the B&B Highway, has grown from one B&B to over 120 in three years, with the regenerative corridors now in three Australian states. Before founding the organisation, Dr Friedlander had an impressive media and journalism career. She worked as a newspaper editor and feature writer for The Australian, The Sun Herald, and The Sydney Morning Herald. She was also a producer at Channel Nine Television, where she worked on research for her master's degree in interactive multimedia. Later, she completed her PhD at the Institute of Sustainable Futures at the University of Technology, Sydney. In this episode, we talk about Dr Friedlander’s transformation from a journalist to a leading advocate for environmental issues, focusing on the importance of effective communication, personal and organisational branding, and the role of values in driving positive change for biodiversity. Time Stamps: 00:05 - Intro 03:01 - What Is a Brand? 11:05 - The Importance of Having a Personal Brand 14:51 - How Important Is Reputation to Judith? 20: 48 - The Difference between Beliefs and Values 26:14 - The Importance of Values and Emotion in Branding 31:13 - The Discomfort of Being the ‘Brand’ 34:58 - Branding Biodiversity Initiatives 38:36 - Mentors and How They Helped 44:15 Outro _____ Connect With Me: Website: https://garrybrowne.com.au/ Facebook:   / garry-browne-am-128667246043006   LinkedIn:   / garry-browne-am-bba118   YouTube:    / @astuteleadership   Grab a copy of my book ‘Brand New Brand You’: https://garrybrowne.com.au/books Book me as a speaker for your next conference or event: https://garrybrowne.com.au/contact _____ Connect With Dr Judy Friedlander: LinkedIn:   / dr-judy-friedlander-7b659731   PlantingSeeds Website: https://www.ps.org.au/ PlantingSeeds Facebook:   / plantingseedsau   PlantingSeeds Instagram:   / plantingseedsau   _____ Video produced by Social Wave https://www.socialwave.com.au