Creator-Led Growth for DevTools | How Snyk, Supabase & Clerk Win Developer Marketing in 2026 скачать в хорошем качестве

Creator-Led Growth for DevTools | How Snyk, Supabase & Clerk Win Developer Marketing in 2026

Creator-Led Growth (CLG) is reshaping developer marketing and DevTool GTM strategy. In this episode, we break down how fast-growing DevTool companies like Snyk, Supabase, and Clerk are using creators, YouTube, and community programs to drive adoption, awareness, and conversions. If you're building a DevTool, running DevRel, or leading GTM for a developer-first SaaS company, this conversation will help you understand: What Creator-Led Growth actually means for DevTools How developer influencers impact buying decisions The difference between one-off influencer campaigns and long-term strategic creator partnerships How to select the right creators for your ICP Why “let creators create” outperforms rigid brand briefs How Supabase and Snyk amplify launches, hackathons, and feature releases Inbound vs outbound creator programs How to turn your developer community into creators Budget benchmarks for YouTube creator campaigns KPIs and metrics to track for CLG success Why DevTools need 3-month experimentation cycles We also cover how AI, SEO, AEO, GEO, and shifting developer discovery behavior are changing how DevTools think about distribution. 👥 Who This Is For DevTool founders Developer marketing leaders DevRel teams SaaS GTM operators Product marketers in developer-first companies Growth teams experimenting with YouTube and influencer marketing