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Art Basel’s ‘Meet the artists’ series presents contemporary creatives shaping today’s cultural landscape An early adopter of artificial intelligence, the French artist turns exhibition-making into contemporary magic Philippe Parreno never ceases to redefine the art of exhibition-making. Using film, performance, sculpture, and installation, the French artist orchestrates time and space to create environments where the exhibition itself is the artwork. In this installment of our 'Meet the artists' series, we visit Parreno in his Paris studio to discuss how he invites audiences to experience art, not just view it. Parreno often collaborates with scientists, artists, thinkers, and creators – including Douglas Gordon, Hans Ulrich Obrist, and the avant-garde musician Arca. He has also integrated artificial intelligence into his creative process for over a decade, most notably with his seminal work, Marilyn (2012), which explored the construction of celebrity and identity through an imagined interview with Marilyn Monroe. More recently, he’s used AI to monitor environmental metrics such as weather conditions, seismic activity, and levels of pollution and noise. This data is then used to modulate the elements within his installations – lighting, sound, and even the arrangement of walls – creating a responsive and ever-changing space. ‘With AI, we think that everything goes through language, but many things don’t,’ he says in the film. ‘In exhibitions, you deal with space and time, but there’s another side to it, which is what you call the magic.’ Philippe Parreno is represented by Pilar Corrias (London), Gladstone Gallery (New York, Brussels, Rome, Seoul), Esther Schipper (Berlin, Paris, Seoul). His work is currently show in the Fondation Beyeler’s ‘Cloud Chronicles’ exhibition (May 19 – August 11, 2024), which he co-conceptualized. Production Director and editor: Matteo Lonardi Production: Cornelia Line Producer: Thomas Duchene Director of Photography: Fyras Slaiman Focus puller: Lola Loubet Gaffer: Silvain Gabayet Sound Recordist: Maxime Graftiaux Production Assistant: Réouven Rebot Post Production: The Blink Fish Post Production Producer: Virginia Folonari Editor: Jan Devetak Sound Designer: Luca Fornasier Color: Luca Moro Music: Pall Kanyion by Earthmover Kid Kodi by Skittle Lardah by Vik Fence Nowness Creative Director: Bunny Kinney Managing Director: Gavin Humphries Commissioning Director: Katie Metcalfe Producer: Noor Miah Junior Video Editor: Daniel Tsao Art Basel Executive Editor: Coline Milliard Senior Editor: Alicia Reuter Video Commissioner: Jeanne-Salomé Rochat Editor France: Patrick Steffen Creative Producer: Akiel Gallina Studio Philippe Parreno Studio Director: Marie Auvity Studio assistant: Emilien Abibou Archivist: Julie Pellegrin Publicist: Gillian McVey