All About Typography , What is Typography? ,Typography Rules Every Designer Should Know скачать в хорошем качестве

All About Typography , What is Typography? ,Typography Rules Every Designer Should Know

All About Typography , Tips to Master Typography ,What is Typography? https://www.happyhues.co/ https://color.review/ https://fontawesome.com/ What is typography? Let’s kick off with the basics: what actually is typography? In essence, typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life. 2. Why is typography important? Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience. Let’s delve a little deeper into why typography is so important. Typography builds brand recognition Not only will good typography enhance the website’s personality, but your users will subliminally begin to associate the typeface featured on your site with your brand. Unique, consistent typography will help you establish a strong user following, build trust with your users, and help to carry your brand forward. Typography influences decision making Typography has a profound effect on the way that users digest and perceive the information conveyed by the text. Eye-catching type is much more persuasive than weak fonts that don’t reinforce the message of the text. Typography holds the attention of the readers Good typography could be the difference between someone staying on your website for one minute or half an hour. It’s important that your website is visually stimulating and memorable, and typography plays a huge role in this process. 3. The different elements of typography To get started in typography, you first need to get to grips with the eight essential typographical design elements. The difference between a font and a typeface There are three basic kinds of typeface: serif, sans-serif, and decorative. To keep the interface uncluttered and streamlined, a good designer will never use more than three fonts—and keep decorative fonts to a minimum. Most UI designers will pair serif fonts with sans-serif fonts, such as putting main body text in a serif font and putting your title in a sans-serif font, or vice-versa. The difference between a serif, sans-serif and decorative font Contrast Much like hierarchy, contrast helps to convey which ideas or message you want to emphasize to your readers. Spending some time on contrast makes your text interesting, meaningful, and attention-grabbing. Most designers create contrast by playing around with varying typefaces, colors, styles, and sizes to create impact and break up the page. Different types used in fonts for emphasis Color Color is one of the most exciting elements of typography. This is where designers can really get creative and elevate the interface to a new level. Text color, however, is not to be taken lightly: nailing your font color can make the text stand out and convey the tone of the message —but getting it wrong can result in a messy interface and text that clashes with the site colors. Color has three key components: value, hue, and saturation. A good designer will know how to balance these three components to make the text both eye-catching and clearly legible, even for those with visual impairments. Often, designers will test this by viewing the text in greyscale (without color) and making tweaks if the text is too dark or too light against the background color. Hierarchy Establishing hierarchy is one of the most vital principles of typography. Typographical hierarchy aims to create a clear distinction between prominent pieces of copy that should be noticed and read first, and standard text copy. In an age of short attention spans brought about by social media, designers are urged to be concise and create typefaces that allow users to consume the necessary information in short amounts of time. Example of visual hierarchy in an old newspaper Hierarchy can be created using sizing, color, contrast, and alignment. For example, if you have a line of copy with an exclamation mark icon at the beginning that is in red and larger than the previous copy, this is a visual clue to the readers that it’s a call to action. The most typical example of typographical hierarchy is size: headings should always be larger than subheadings and standard text.