BYOB Webinar #2 - Creative Writing with Angus Clark скачать в хорошем качестве

BYOB Webinar #2 - Creative Writing with Angus Clark

Most people talk about what they do. Very few know how to story it in a way that makes people trust, remember and choose them. In this BYOB webinar, Angus (Creative Frontier) shares a practical mental model for story-led branding and content that helps professionals sell abstract value (not just features) — especially in a world where AI is levelling surface-level skills. What you’ll learn Why stories sell and features commoditise you (and cap your price). What a “hero brand” actually is: a clear point of view that wraps your service in meaning and differentiation. The hero arc for professionals (a simple cycle that shows up in high-performing content). Angus’ four-step framework: Self → Story → Strategy → Signal Self: the universal problem Story: the moment you discovered it Strategy: the insight / reframe Signal: the micro-lesson or next step Why “clarity beats cleverness” — and how to make your brand understandable in one sentence. The “silent killers” of storytelling: chasing volume, hiding the human element, and prioritising content over identity. Case studies featured A story-driven brochure that created national impact and led to an Earthshot Prize nomination. “Velvet” — achieving 181× organic impression growth compared to followers and 30% subscriber growth in 7 weeks through story-led content. A founder who regained momentum by tightening content strategy and tone of voice.