Let's Colour Campaign Film скачать в хорошем качестве

Let's Colour Campaign Film

CREDITS: Client/ Brand: Akzo Nobel/ Dulux Agency: Euro RSCG London Copywriter: Fábio Abram Art Director: Bráulio Kuwabara Creative Director: Fernanda Romano Head of Social Media: Rebecca Campbell Digital Art Director: Mariana Costa Agency Producer: Jodie Sibson Potts Account Director: Ken Mulligan Account Manager: Jessica Tarpey Project Manager: Carole Smila Director: Adam Berg Production Co: Stink Production Company Producer: Ben Croker Director of Photography: Linus Sandgren Documentary Director: Andrew Lang Join the colour movement: Blog: http://www.letscolourproject.com/blog/ Twitter: http://twitter.com/#!/lets_colour Facebook:   / lets-co.  . Website: http://www.letscolourproject.com/ The challenge was to prove Dulux's brand mission to bring colour to people's lives. The solution was the Let's Colour Project. A global integrated campaign with digital and social media at it's heart. Together with the local communities of 4 different cities around the world, we painted urban spaces that were in need of a bit of colour. The events were also shot and edited into a 2 minute film that premiered on the Let's Colour Project blog driving thousands of people to our content. In two days it became the 12th most tweeted video in the film category. Within 4 weeks we reached over 400 thousand hits with no media investment. The result was a truly global integrated campaign where each channel flowed naturally to the other and back again.