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Anatomy of an Offer That Converts | Build with the CEO Most coaching offers lead with the wrong thing. Features, deliverables, what's included - and coaches wonder why people aren't jumping to say yes. Offers that convert are built backwards. Start with the transformation, end with the features. In this episode: The backwards build framework (why features should come last) The 5 components of a converting offer in exact order Pricing psychology - how to charge for transformation, not your time Why a great offer poorly presented still won't convert Real examples from Functional Fitness on what actually works Episode 2 of our February Offers & Conversions series. If you missed Episode 1 on understanding your customer's real pain, go watch that first - it sets up everything we're covering today. TRY COACH CATALYST: The coaching platform built specifically for fitness and nutrition coaches. 👉 Start your free trial: https://coachcatalyst.com #fitnesscoaching #nutritioncoaching #coachingbusiness #offerstructure #coachcatalyst #buildwiththeceo