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Zoltan Vardy — speaker at How to Web 2025 — shares the real truth about startup sales. No fluff, just real insights from someone who's sold over $2 billion worth of deals and helped hundreds of founders build sales systems that actually work. 📌 In this episode: How to sell without manipulating Why your product doesn't matter (until you solve a real problem) What early-stage founders get wrong about enterprise sales How to build trust when no one knows your name Why “Done is better than perfect” applies to sales too Catch Zoltan live on stage at How to Web Conferenece 2025, the leading startup and technology conference in Eastern Europe! 🔗 https://howtoweb.co 📘 Get the first chapter of The Launch Code FREE: 👉 https://zoltanvardy.com/book LaunchPod is an initiative by Launch Romania powered by BCR, with the support of Google, its founding partner How to Web, and media partner start-up.ro. Thank you: Mircea Serediuc - Host LaunchPod & CPO Narrio Zoltan Vardy - B2B Sales & Growth Mentor @ The Launch Code CHAPTERS: 00:35 – How to sell without manipulating people 03:17 – Mindset shift: sales as service, not pressure 05:25 – Don’t start with a product, start with a problem 06:55 – Case study: building a product before knowing the problem 09:07 – Finding product-market fit: assumptions + iteration 11:21 – Zoltan’s 3-pillar sales system: The Launch Code 13:11 – What makes a problem worth solving 14:28 – Need-to-have vs nice-to-have problems 16:21 – Why startups must sell something urgent to survive 18:50 – Case study: the app that saves city trees 20:58 – Corporate vs startup mindset: money, status, and purpose 24:12 – How to build trust in enterprise sales when you’re small 29:19 – The power of an internal champion 31:33 – When is your product “good enough” to launch? 43:08 – Niching down: the tip of the spear 45:20 – Why focus leads to traction (and saying no is crucial) 46:05 – What inspired Zoltan to write The Launch Code 50:01 – The 3 pillars of The Launch Code explained Follow us: / / launch.romania / / launch-romania / / launchcommunity #zoltanvardy #howtoweb #howtoweb2025 #speaker #sales #launchpod