Episode 2: Expansion & recognition (2006–2015) скачать в хорошем качестве

Episode 2: Expansion & recognition (2006–2015)

Maturity & landmark rulings: Shaping the modern EUTM system Between 2006 and 2015, the European trademark system moved from a bold experiment to a global gold standard. This second episode dives into the crucial decade where landmark case law defined "distinctiveness" and the system adapted to a rapidly growing European Union. In this episode, we explore: • The battle for distinctiveness: How cases like Baby-Dry and Doublemint shaped registrability standards. • The Kaul judgment: The procedural revolution that gave the Office power over late-submitted evidence. • EU enlargement: The logistical and strategic impact of growing from 15 to 28 member states. • Non-traditional marks: The challenges of registering color and 3D shapes. Guests: • Véronique Pede – IP Attorney & Partner at Gevers • Alexander von Mühlendahl – Former Vice President of OHIM & Attorney at Bardehle Pagenberg • David Powell – Senior Partner at Stevens, Hewlett & Perkins