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3 Keys To A Brand Positioning Strategy

What is brand positioning? In this video, you’ll learn exactly what it is and how to go about developing your own strategy. ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ It is without a doubt the most critical element of a brand strategy and places your brand in the mind of your audience. Using a unique differentiator, you must plant a seed in the mind of your audience as to why they should choose your brand over your competitors. If you succeed, your audience will place your brand in a unique position in their mind that they can easily recall when it comes to the buying decision. Your Audience Positions Your Brand Contrary to popular belief, a brand doesn’t position itself. The audience positions the brand. As much as your brand attempts to influence where your audience places your brand within their mind, ultimately that’s something your audience does by themselves. The end goal of brand positioning is to own an idea that your audience associates with your brand and your brand alone. This idea is spawned in the development of your positioning strategy and once the idea is clear, the supporting elements of your brand strategy places that idea in the mind of your audience. Depending on how well your messaging is aligned with your positioning strategy, the idea might land or might not. Philip Kotler is thought of as “The Father of Modern Marketing” and he defined brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market” The strategy of your brand positioning is the research and development of your idea. Simply coming up with an idea as to why you’re different doesn’t mean your idea is the right one. There are a number of important elements at play, which need to be considered during the development of the strategy. 0:00 3 Keys To A Brand Positioning Strategy 1:36 Defining What You Do Differently 1:59 Philip Kotler's Definition Of Positioning 2:39 Key #1 - Make The Position Easy For Your Audience 3:59 Key #2 - Always Keep The End Goal In Mind 6:17 Key #3 - Differentiation Is Creative Thinking ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram -   / stephenhouraghan   Facebook -   / brandmasteracademy   Linkedin -   / stephen-houraghan   Youtube -    / @brandmasteracademy   Twitter -   / brandmasteracad   ✴️✴️ JOIN THE FACEBOOK COMMUNITY   / brandmasteracademy   Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR