传播如何促进全球可持续发展 | Qing'an ZHOU | TEDxTHU скачать в хорошем качестве

传播如何促进全球可持续发展 | Qing'an ZHOU | TEDxTHU

百年未有之大变局中，每一片土地都在找寻独属的叙事。全球化进程深入发展，每一个声音都潜藏着无穷的力量。传播如何促进全球可持续发展？清华大学新闻与传播学院院长周庆安教授从塔克拉玛干沙漠“绿围脖”实现“锁边合龙”讲起，沙漠治理艰苦笃行的70年征程浓缩为短视频中30秒荒漠变绿野的震撼。新媒体时代，当发声的主动权逐步下沉，国家、机构、个人都能通过社交媒体提供叙事、构建场景、勾画预期，共同参与面向未来的可持续传播。 In an era of unprecedented changes, every corner seeks its unique narrative. As globalization deepens, every voice holds limitless potential. How can communication foster global sustainable development? Professor Zhou Qing'an, Dean of the School of Journalism and Communication at Tsinghua University, begins by discussing the 70-year journey that led to the Taklamakan Desert being completely encircled by a sand-blocking green belt. This long and arduous process is condensed into a 30-second short video, showcasing the remarkable transformation from desert to lush green fields. In the era of new media, as the power of voice increasingly shifts to broader participants, nations, institutions, and individuals can all provide narratives, construct scenarios, and outline predictions, collectively engaging in sustainable communication for the future. 周庆安，清华大学新闻与传播学院院长、教授、博士生导师，主要从事国际传播、公共外交、政治传播等研究。Zhou Qing'an, Dean of the School of Journalism and Communication, Tsinghua University, Professor and Doctoral Supervisor. He mainly focuses on the research of international communication, public diplomacy and political communication. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx