The real threat to mobility tech isn’t competition, it’s how travel gets discovered | WiT Studio скачать в хорошем качестве

The real threat to mobility tech isn’t competition, it’s how travel gets discovered | WiT Studio

When Mike McGearty returned to the WiT Studio this year, the conversation quickly moved beyond “what’s new” in mobility tech to a more complicated question; has the industry actually changed all that much? From his vantage point as CEO and co-founder of Meili, the answer is nuanced. While the underlying technology landscape hasn’t shifted dramatically, the way large travel brands are thinking about ownership - of customers, data and commercial relationships - is clearly evolving. McGearty points to the growing appetite among airlines and travel companies for direct partnerships with car rental providers, and asks a critical question; why should an intermediary decide what a traveller sees, when transparency and trust are now the real conversion drivers?