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Why Is Everybody Waking Up at 4AM for $30 Starbucks Cups… AGAIN? That’s the real question, because people across the internet are lining up in the middle of the night, spending hundreds of dollars, fighting over inventory, and even reselling Starbucks cups for profit. In this video, we break down why everybody is waking up at 4AM for $30 Starbucks cups again, including the viral TikToks, the Starbucks Roller Rabbit cup drop, and the chaos, consumerism and overconsumption surrounding limited-edition releases. We’re looking past the hype and talking about overconsumption, impulse spending, dopamine addiction, scarcity marketing, and supply-and-demand economics that keep this cycle repeating for "cu labeled as special editions". This isn’t just about a cup. It’s about why companies like Starbucks know exactly how to get people to overspend, especially during the holidays, and why so many people fall for it every single time. Small purchases like a $30 cup don’t feel expensive in the moment, but repeated impulse spending adds up quickly and quietly drains people’s bank accounts. We also talk about why people are willing to wake up at 4AM for Starbucks cups, how $30 cups turn into $100 or more in spending, why resellers flip Starbucks cups online for profit, and the psychology behind viral shopping trends that keep people buying things they don’t actually need. If you care about personal finance, budgeting, consumer behavior, or understanding how viral trends affect your money, this video will change how you think about spending, especially when it comes to “small” purchases that add up fast. Are resellers really the problem, or is this just capitalism doing exactly what it’s designed to do? Chapters: 00:00 Intro – People Waking Up at 4AM for Cups 00:39 Starbucks’ Never-Ending Cup Releases 01:15 What Even Is the Roller Rabbit Cup? 01:53 How Many Cups Do People REALLY Need? 02:10 The Viral Starbucks Cup Meltdowns 02:55 Treating a Cup Like an Achievement 03:26 Spending $110 on Starbucks Cups 04:01 Overconsumption & Dopamine Addiction 04:41 “Are We Not Embarrassed?” Comments 05:00 Running to Starbucks at 5AM 05:27 Waking Up at 4AM for a Teenager’s Cup 06:04 “We Don’t Shop at Target” (Yes You Do) 06:34 Starbucks Cup Resellers Explained 06:52 Buying Cups to Flip for Profit 07:44 Are These Cups Even Worth Reselling? 08:01 Are Resellers Wrong or Just Smart? 08:57 Starbucks Cups Selling for $150 Online 09:41 Why People HATE Resellers 10:24 Supply & Demand Reality Check 11:02 Should Starbucks Limit Cup Purchases? 11:47 “I Woke Up at 4AM” Cup Hauls 12:57 Keeping Cups vs Selling Them 13:30 Holiday Marketing & Emotional Spending 14:14 Why People Are REALLY Mad 15:13 It’s Just a Cup… Not a Necessity 16:20 Why Cups Sell in Some Areas Only 17:01 $30 Is “Too Much”… But Stanley Cups Weren’t? 18:18 Starbucks Cups Selling Fast on eBay 19:38 Starbucks Makes More on Cups Than Coffee 20:12 Final Thoughts – Consumerism Never Sleeps just some cool keywords:) Starbucks, obsessed, starbucks cup craze, starbucks roller rabbit cup, overconsumption, consumerism psychology, consumerism, viral trends, viral, Starbucks cups, impulse spending, scarcity marketing, starbucks resellers, supply and demand explained, financial commentary, viral tiktok spending, overpriced starbucks cups, holiday consumer spending, retail flipping, reselling for profit, financial literacy commentary, spending addiction, consumer behavior analysis, capitalism explained, personal finance reaction, viral shopping trends, video essay, personal finance, financial literacy, financial education, finance, money, debt #debt #money #personalfinance