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This video on narrative concepts builds on some of the ideas about structure in a previous video, exploring Freytag's Pyramid and the kabob as narrative devices for structuring longer stories — and the role of genre in learning how to write in a new format. In particular, I look at the interview format and different generic techniques such as headline styles and standfirsts — and I look at immersive longform stories and the new genre of scrollytelling. The video was made for students on the MAs in Media Production, Public Relations and Data Journalism at Birmingham City University. The other videos in this series: 1. How narrative concepts can help journalists • Why core narrative concepts are essential ... 2. Elements of narrative for factual storytellers • Elements of narrative for factual storytel... 3. How narrative structures can help you write quicker, and better • Narrative structure and how it can help us... 4. More factual storytelling techniques: time, narration, and “show, don’t tell” • Storytelling techniques: temporality, paci...