Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns скачать в хорошем качестве

Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns

What does a pretzel have to do with enrollment marketing? Turns out… a lot. On this episode of Talking Tactics, host Safaniya Stevenson sits down with Andy Schneider, Dean of Admissions at Marquette University, to unpack the now-famous admissions pretzel—an unconventional campaign that sends 10,000+ pretzels to admitted students each year. From pandemic experiment to viral marketing moment, Andy shares how a simple idea sparked social buzz, boosted engagement, and helped Marquette stand out in a crowded admissions landscape. - - - Connect With Our Host: Safaniya Stevenson   /     About The Enrollify Podcast Network: Talking Tactics is a part of the Enrollify Podcast Network (https://podcasts.enrollify.org/) . If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com (https://451.elmt.link/49ocwR8) . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.