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In this episode of About Small Business, we’re joined by Matthew James, an author and creative entrepreneur based in the North East of England. Matthew’s journey has taken him from an early interest in journalism to ventures across industries, including running an American Sweet Shop, launching an escape room in Hull, and now working as a writer and greeting card producer. Matthew shares the unique formula he’s developed for success, outlined in one of his books, and offers tips for anyone looking to blend creativity with entrepreneurship. His story is an inspiring example of how varied interests can come together to fuel a fulfilling career. If you’re interested in writing, creative business, or finding your own path, this episode is packed with insight. Like, subscribe, and hit the notification bell to stay updated on more inspiring small business stories! #AboutSmallBusiness #MatthewJamesAuthor #CreativeEntrepreneur #SweetShop #EscapeRoom #NorthEastBusiness