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In this episode of Founders’ Future, sits down with Henry Spencer Jr., an Arlington County Fire/EMS lieutenant and the owner/head coach of Battalion Strength LLC. Henry shares how coaching began with helping a first-time lifter prepare for her first meet, and how that experience inspired him to build a virtual, high-touch powerlifting coaching business focused on adding 100–200 lbs to beginners’ totals (squat, bench, deadlift). He breaks down his core offer—custom programming, weekly Loom check-ins, video feedback through an app, meet education, and meet-day strategy/handling (in-person and remote). Henry also explains how he balances the fire service with entrepreneurship, his 12–24 month plan to replace his income, and the content-driven client acquisition system he uses (ACE method: Attraction, Converting, Enrollment). He outlines short-term goals like reaching ~$8,333/month (~$100K/year), building to ~30 lifters, and outsourcing with VAs, setters, editors, and expanding to YouTube while maintaining an omnipresence across platforms. 00:00 Welcome to Founders’ Future + Meet Henry Spencer Jr. 01:08 From Firefighter to First Coaching Client: The Origin Story 03:39 Battalion Strength Explained: Who It’s For & What You Get 07:00 Scaling Without Losing Quality: Assist Coaches & Tiered Offers 08:44 Going Full-Time: Timeline, Income Goals, and Risk Buffer 10:03 Client Acquisition Engine: Instagram Content + The ACE Method 13:07 Why Virtual Coaching Wins (and How Meet-Day Handling Fits In) 16:56 12-Month Targets: $100K/Year, 30 Lifters, and Buying Back Time 20:01 Wrap-Up + How to Work With Henry (DM on Instagram) 20:52 Final Outro: Subscribe + closures.io Call to Action _____ Follow us on LinkedIn: / foundersfuture Listen to us on Spotify: https://open.spotify.com/show/2UNPGOl...