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4 things you'll learn in this episode: How to send cold emails that get replies How Deb turned his LinkedIn profile into an inbound channel The bottom-up approach How to use communities Deb Saha is the Top performer within the APAC BDR Team at 6sense. But Deb approaches his outreach differently than your typical SDR. He’s found a way to stand out: his bottom-up prospecting approach. With this strategy, he books 60-70% of his meetings. --- 📬 For more prospecting and sales development tips, join 2,844 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/ --- Timestamps: (0:00)Top performing SDR at 6sense (0:53) Trigger-events for prospecting (5:42) Structure of a cold email (9:31) Example of a successful cold email (13:46) Deb and Subject lines (15:45) How to use LinkedIn when you sell to BDRs and SDRs as an inbound channel (17:25) Examples of LinkedIn posts (18:45) Bottom-up approach (22:25) Conversations with SDRs (24:42) How to leverage the information (25:45) How to use communities for prospecting (29:50) How to find messages relevant to your product on Slack (30:47) Favorite resource (33:07) Favorite tool (33:58) Tips for SDRs Connect with Deb: / Connect with me: LinkedIn: / #sdr #techsales #prospecting