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We spend about $37 on Facebook ads to generate a booking — and some of those customers can generate up to $20,000 in lifetime profit. In this video, I walk through the real Facebook Ads account behind a service business campaign that generated 296 bookings at around $37 each. You'll see exactly how our remarketing and lookalike audience strategy helps us target high-value customers instead of chasing cheap leads. Most service businesses focus on getting the lowest cost leads possible. Our strategy is different — we focus on acquiring customers who can spend thousands over their lifetime, which completely changes the economics of paid advertising. In this breakdown you’ll see: • The actual Facebook Ads dashboard with 296 bookings • How remarketing captures bookings at around $37 each • Why focusing on high lifetime value clients is the key to profitable ads • How some customers can generate $20,000+ in lifetime profit • The targeting strategy we use to scale service businesses with paid ads If you run or want to start a service business like cleaning, mobile detailing, lawn care, pressure washing, or other local services, this video will show you how the economics of customer acquisition really work. Want to build your first $10K/month service business? 👉 Grab the $10K System: https://www.filipboksa.com/start Join 20,000+ building local services (🧽 cleaning, 💩 poop scooping, 🚗 mobile detailing, etc). ▶ Built in the Real World (full series): • Real Entrepreneurs Building Service Busine... Real businesses. Real numbers. Real breakdowns. Disclaimer: Results shown are examples and not typical outcomes. Results depend on market conditions, business structure, and individual execution.