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Didot (typeface)

Didot is a name given to a group of typefaces named after the famous French printing and type producing family. The classification is known as modern, or Didone. The typeface we know today was based on a collection of related types developed in the period 1784–1811. Firmin Didot cut the letters, and cast them as type in Paris. His brother, Pierre Didot used the types in printing. His edition of La Henriade by Voltaire in 1818 is considered his masterwork. The typeface takes inspiration from John Baskerville's experimentation with increasing stroke contrast and a more condensed armature. The Didot family's development of a high contrast typeface with an increased stress is contemporary to similar faces developed by Giambattista Bodoni in Italy. Didot is described as neoclassical, and is evocative of the Age of Enlightenment. A survey of of 368 people done by writer and typographer Sarah Hyndmansuggested that bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts were rated as more expensive, with the modern Didot selected as the most expensive looking font. The "CBS Didot" version of Didot was commissioned and used by broadcast network CBS for many years alongside its famous "eye" logo. While the network's use of Didot with its logo is not as prevalent as it once was, it is still a common sight, used mainly for the imaging of CBS News, the logo for CBS Corporation, and the logotype for The Late Show with Stephen Colbert. This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video