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13. Value Propositions and Revenue Models

Video nr 13 in the Innovation for Impact series. Value propositions are the combined bundles of value-generating and value-decreasing elements that get offered to customers. It is broader than a product, as it also includes the price to be paid (which some popular models miss!) and other complementary or supplementary elements. To the most out of it you might want to first see videos 3 and video 10. Video 3    • 3. Using Information Correctly   Video 10    • 10. Introduction to Solutions and Processes   After presenting a simplified canvas framework, the first video discusses revenue models, and then explains a more complete view on value propositions using an example. (I expect to develop some sort of canvas or template that can support practitioners.)