Export Action 2026 – Routes to Market: Choosing the Right Path for International Growth скачать в хорошем качестве

Export Action 2026 – Routes to Market: Choosing the Right Path for International Growth

Expanding into a new market is full of opportunity—but choosing how to enter that market is one of the biggest strategic decisions an SME can make. With multiple routes to market available, from direct selling to working with distributors, agents or online channels, it’s easy to pick an option that doesn’t support long term success. This practical one-hour webinar will demystify your export pathway options and help you select the model that aligns with your product, capabilities and growth ambitions. What we cover: • Overview of the Main Export Pathways: A clear breakdown of the different options available (e.g. direct sales, distributors, agents and e commerce) and what each model demands from your business. • Using Market Research to Guide Your Route to Market: Learn how insights from your market research can point you toward the channel that best fits your customer behaviour, price point and value proposition. • Myths vs. Reality: We’ll unpack common misconceptions—like “A distributor will sell everything for me”, “Direct sales is always cheaper”, or “Marketplaces guarantee global traction”—and explore what actually drives success. • Practical Tips for Success: Actionable advice to set yourself up for traction, no matter which model you choose. By the end of this session, you’ll understand the strengths and challenges of each route to market—and leave with the clarity and confidence to choose a pathway that accelerates your export growth. Speakers: • Ruth Robinson – Managing Director, Full Circle Management Solutions • Richard Hayward - Market Adviser, Enterprise Ireland