AI Mode Features & Ranking | Tom Capper | Whiteboard Friday скачать в хорошем качестве

AI Mode Features & Ranking | Tom Capper | Whiteboard Friday

As Google continues to integrate artificial intelligence into search, the way we track and understand rankings is changing. In this video, Tom Capper dives into the data behind AI Mode, comparing it to both standard organic results and AI Overviews. Tom examines the "fan-out" query mechanism, which causes AI Mode to pull from a much broader set of sources than traditional search, resulting in a surprising lack of overlap with top organic rankings. You’ll also learn about the specific "features" that dominate AI Mode—from verbose text paragraphs to the "cards" that most closely resemble traditional organic links. Access and download the HD whiteboard here: https://moz.com/blog/ai-mode-features... Timestamps: 00:00 — Introduction to AI Mode data in STAT 00:14 — Methodology: 40,000 keywords across US and UK 00:46 — Overlap analysis: AI Mode vs. Organic 02:30 — Average rank of AI Mode featured URLs 03:16 — Understanding AI Mode and SERP features 03:51 — Comparing feature types: Paragraphs vs. AI Overviews 04:45 — What are "Cards" in AI Mode? 05:34 — Visuals and Local: Images and Map packs 06:16 — Ranking positions of different result types 07:53 — Final thoughts *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ►   / moz   X/Twitter ►   / moz   LinkedIn ►   / moz   Instagram ►   / moz_hq