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Most founders think they have a marketing problem. They don’t. They have an identity problem. When founders aren’t clear about who they are, who they serve, and what transformation they deliver, their go-to-market becomes noisy. Messaging drifts. Offers get fuzzy. Content becomes random. Sales conversations feel forced. In this episode of Startup Church, Gerald Duran breaks down the real foundation behind founder clarity: Identity. Clarity. Faith. Inside this message you’ll learn: • Why unclear founder identity creates a broken GTM • The 7-question One-Page GTM Map that creates clarity • Why most founders tweak tactics instead of fixing the root problem • What Scripture says about your true identity • How faith keeps founders steady when pressure and uncertainty show up Scripture referenced in this message includes: Genesis 1:27 Psalm 139:14 1 Peter 2:9 Ephesians 2:10 Galatians 2:20 Romans 8:38-39 Psalm 112:7 Isaiah 41:10 Hebrews 10:35-39 If you’re building a company, leading a startup, or trying to find clarity in your mission, this message will help you reconnect identity, strategy, and faith. Because when identity comes from God, direction becomes clear. And faith keeps builders moving before the results show up. Subscribe for more conversations on faith, purpose, and startup execution. Gerald Duran Founder & Managing Partner CanaGlobal