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Hotel SEO Strategies for Boutique Hotels | Leppur Marketing × The Travel Foundry Podcast Hotel SEO isn’t just about ranking higher — it’s about showing up where your guests are searching and turning that visibility into direct bookings. In this episode of Foundry Talks, the podcast by The Travel Foundry, guest host Trey Evans sits down with Eduard Ruppel, founder of Leppur Marketing, for a tactical deep dive into how boutique hotels can build visibility, authority, and trust through smart digital strategy. 🎯 What You’ll Learn How to localize every page to increase your hotel’s visibility Why your Google Business Profile is now your most powerful sales tool How to use guest reviews to boost both trust and rankings Why thin content and hidden booking buttons are costing you revenue How to create content that positions your hotel as the local expert Whether you’re managing a 12-room heritage hotel or a luxury eco-resort — this episode is packed with insights that can help you compete with OTAs and drive more direct bookings. 🏨 About Leppur Marketing Leppur Marketing is a boutique Hotel SEO agency helping independent and lifestyle hotels: ✔️ Rank in the Google Hotel Pack ✔️ Launch high-converting websites ✔️ Strengthen local SEO and digital trust ✔️ Reduce OTA dependency and grow direct revenue 📍 Based in Berlin, serving hotels worldwide. 🔗 Learn more at https://leppurmarketing.net 🤝 About The Travel Foundry The Travel Foundry is not your typical agency. For over a decade, they’ve partnered with travel and hospitality brands to grow bookings, revenue, and loyalty through brand strategy, creative, and marketing services. Born from a belief that marketing should feel human, The Travel Foundry focuses on connection over campaigns and trust over trends. Their work helps brands leave lasting impressions and build true relationships with travelers — not just clicks. 🎙️ Foundry Talks is their podcast series featuring real conversations with industry leaders on the future of travel, hospitality, and marketing that makes an impact. 🔗 Visit: https://thetravelfoundry.com #hotelseo #seo #boutiquehotels #hotelmarketing #leppurmarketing #travelfoundrypodcast #hotelseostrategies #seostrategies #hospitalitymarketing #digitalmarketing #seoagency #localseo #seoforhotels #luxuryhotelmarketing #boutiquehotelseo #travelmarketing #hoteltips #marketingstrategy #hotelindustry #hospitalityseo #travelpodcast #marketingforhotels #smallbusinessseo #hotelbranding #seoexpert #hotelbusiness #travelstrategy #hotelpromotion #onlinemarketing #hotelgrowth #seomarketing #contentmarketing