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WATCH India’s leading agri-machinery and construction equipment manufacturer Escorts Kubota Ltd (EKL) has announced the launch of a new state-of-the-art four-wheel drive (4WD) tractor under its Powertrac range in the next four to five months. Speaking in Hyderabad, EKL Chairman Nikhil Nanda revealed that the upcoming 4WD tractor will be specially designed for Southern Indian markets, combining Japanese technology and Indian engineering excellence. The announcement came during the launch of Powertrac Shaurya, a new ‘South Special’ paddy tractor series (39 HP–52 HP), tailored for wetland and paddy-growing regions including Telangana, Andhra Pradesh, Tamil Nadu, and Karnataka. 🚜 Key Highlights: New 4WD tractor launching within 4–5 months Indo-Japanese engineering collaboration Powertrac Shaurya series designed for paddy & wetland farming Focus on Southern India expansion strategy Target to increase market share from 6–7% to national average of 12–13% Exploring CNG, biofuel, hybrid & multi-fuel tractor options EKL operates three major tractor brands in India: Kubota (Premium segment) Farmtrac (Entry-premium segment) Powertrac (Value & mass segment) Deputy MD Akira Kato and CFO Bharat Madan emphasized that Southern India is a key growth market, with 26–27% growth over the last two years. With rising demand for 4WD tractors, paddy-specialized machinery, and sustainable fuel alternatives, Escorts Kubota aims to strengthen its footprint across India’s competitive tractor market. 📌 Follow Us On: Instagram ► / fridaytalkstelugu Facebook ► / fridaytalkstelugu 🎯 Subscribe now and join the Fridaytalks community to stay updated with the most happening topics ! Don’t forget to hit the 🔔 bell icon! / @fridaytalkstelugu #EscortsKubota #Powertrac #4WDTractor #ShauryaTractor #TractorLaunch #AgriMachinery #FarmEquipment #IndianAgriculture #HyderabadLaunch #NikhilNanda #KubotaIndia #Farmtrac #PaddyTractor #SouthIndiaMarket #Agritech #FRIDAYTALKS #FRIDAYTALKSTELUGU #FRIDAYTALKSLIVE