Generative Engine Optimization (GEO): How Brands Win AI Visibility in ChatGPT & Gemini | Leah Nurik скачать в хорошем качестве

Generative Engine Optimization (GEO): How Brands Win AI Visibility in ChatGPT & Gemini | Leah Nurik

In this episode of the GO4CEO Podcast, John Andrade sits down with Leah Nurik, CEO and Co-Founder of Brandi, to unpack one of the most important shifts happening in business visibility today: Generative Engine Optimization (GEO). If your brand doesn’t show up inside AI answers, you may already be invisible. Entrepreneurs have spent decades learning SEO to rank on Google. But today, decision-makers are asking ChatGPT, Claude, Gemini, and Perplexity for recommendations and those AI engines are shaping perception before prospects ever visit your website. Leah and her team at Brandi are pioneering the measurement and optimization of AI visibility helping brands understand when, where, and how they are being mentioned, cited, or recommended inside large language models. This conversation is not theoretical. It’s practical, tactical, and immediately relevant to founders building modern companies. In this episode, we break down: • What Generative Engine Optimization (GEO) actually is • Why traditional SEO alone is no longer enough • How AI engines decide which brands to mention • The concept of “AI Share of Voice” • Why citation tracking inside LLMs matters • How entrepreneurs can position their companies for AI discoverability • The future of marketing in an AI-first world For growth-minded entrepreneurs, this is a strategic inflection point. Buyers are increasingly relying on AI summaries and recommendations before they ever click a link. That means your brand reputation is being shaped in environments you don’t fully control unless you understand how the system works. Leah shares insights into how brands can move from passive visibility to proactive influence within AI ecosystems. She explains why authority signals, structured content, entity clarity, and digital footprint consistency matter more than ever. She also challenges founders to think beyond traffic and rankings and instead focus on credibility inside the machines shaping buyer behavior. If you are a founder, CEO, operator, or growth-focused entrepreneur trying to stay ahead of the curve, this conversation will shift how you think about marketing, brand positioning, and long-term digital strategy. The future of discovery is changing. The question is: will your company show up when AI is asked? Visit Leah and her Team @: www.mybrandi.ai Subscribe to GO4CEO for weekly conversations on leadership, growth strategy, capital, innovation, and building companies that adapt before the market forces them to. #GenerativeEngineOptimization #AIVisibility #Entrepreneurship #BusinessGrowth #DigitalStrategy #FutureOfMarketing #GEO #ArtificialIntelligence #GO4CEO ➭ If you found this video valuable, give it a like. ➭ If you know someone who needs to see it, share it. ➭ Leave a comment below with your thoughts. ➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★ • Click Here ➭    / @go4ceo   ► SOCIAL MEDIA • Instagram ➭   / johnpandrade   •   / go4ceo   •   / go4-ceo-493310178   ► BUSINESS INQUIRIES ONLY: • Email ➭ john@go4ceo.com Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :) #businesstalk #businessownerinterview #ceointerviews