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Customer experience isn’t only shaped in boardrooms — it’s shaped anywhere people create for other people. In this CX 101 episode, I sit down with Adubi Mydaz Makinde, a self-trained Nigerian visual artist, to explore how artists think about emotion, intention, feedback, and trust — and what businesses can learn from that mindset. We talk about creative process, audience connection, staying authentic, and why experience is felt long before it’s evaluated. This is part of a monthly CX 101 concept where we step outside traditional business spaces to understand customer experience through real human lenses. Jump to any section using the timestamps 👇 Which insight stood out to you? 00:24 - 04:32 – Introducing Adubi Mydaz Makinde 04:33 - 08:45 – How Art Makes People Feel 08:46 -16: 40 – The Creative Thought Process 16:44 - 20:00 – The Experience of Collectors 24:17 - 32:40 – Customer Acceptance 32:40 - 34:49 – The Hardest Part of Creating (Friction & Rework) 35:00 - 50:00 – Customer Feedback and Influence 50:42 - 58:00 – Staying Authentic vs Pleasing People 60:00 – Final Reflection & CX Takeaway