#74 A RevOps Guide to Signal-Based Outbound - with Soham Maniar, Head of RevOps at Weaviate скачать в хорошем качестве

#74 A RevOps Guide to Signal-Based Outbound - with Soham Maniar, Head of RevOps at Weaviate

Soham Maniar, Head of Revenue Operations at Weaviate, joins the podcast to unpack the power of signal-based outbound. From tracking product usage to de-anonymizing GitHub activity, Soham shares how he built a smarter, more precise outbound motion—one that prioritizes timing, intent, and efficiency over brute force volume. This episode is packed with practical insights for RevOps leaders looking to modernize their go-to-market strategy. We cover: What signal-based outbound really means (and why it matters now) How to identify the signals that indicate buying intent The importance of signal “stacking” and account-level density Tools and tactics for orchestrating cross-channel outbound Common mistakes and how to avoid signal noise and vendor bloat How to operationalize scoring, prioritization, and automation Soham Maniar on LinkedIn:   / sohammaniar   Free RevOps resources: https://www.getweflow.com/revops Janis on LinkedIn:   / janiszech   Phillip on LinkedIn:   / philippstelzer   Chapters: (00:00:00) Introduction (00:01:02) Soham’s Role at Weaviate and RevOps Journey (00:03:05) Defining Signal-Based Outbound (00:06:02) Universal Signals: Website and Product Usage (00:08:59) Channels, Signals, and Stacking at Weaviate (00:14:33) Prioritization, Awareness Curves, and Buyer Density (00:22:50) From Fit to Behavior: Rethinking ICP (00:24:07) Orchestration: Enrichment, Automation & Activation (00:28:39) Real-Life Automation Examples (00:29:45) Top Mistakes and Lessons Learned in Signal Ops (00:33:01) Book and Blog Recommendations