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More and more people are using snus. Maybe you’ve noticed this where you live: people walking around with circular plastic tubs in their pockets and slipping small white parcels into their gums? Click here to subscribe to our channel 👉🏽 https://bbc.in/3VyyriM There are two types: brown snus and white snus. Brown snus has been around for a while, and contains tobacco, whereas white snus is newer and tobacco-free; it’s a nicotine pouch. Some of the biggest brands are Zyn, Velo and On!, made by the big tobacco companies. White snus is a booming market with ‘Zynfluencers’ promoting it on social media. But it’s not only young people who are into it. According to one study in England, almost one in five male professional football players are using snus too. BBC Health reporter Elena Bailey talks us through snus’s health impacts and the comparisons to smoking and vaping. Sweden has particularly high snus use among teenagers. (According to Swedish government data, 27% of 15-year-old girls and 31% of 15-year-old boys have used it.) Swedish radio journalist Matilda Skarehag explains why it’s so popular there. We also hear from Fanna Ndow Norrby who has first hand experience of being addicted to snus. 00:00 Introduction 00:48 What is snus? 02:13 Laws and restrictions on snus 03:23 Why are so many footballers using snus? 04:46 Health risks of snus 05:52 Podcaster Fanna Ndow Norrby on using snus 08:50 Journalist Matilda Skarehag on the popularity of snus in Sweden 10:26 Sweden’s laws on snus 11:58 Why is brown snus banned in the EU? 12:31 Is snus an alternative to cigarettes? 13:11 Snus vs vaping 14:22 The rise of ‘zynfluencers’ 15:21 Response from snus brands Watch more episodes from What in the World here 👉🏽 • What in the World in the studio Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Julia Ross-Roy and Mora Morrison Video Journalist: Baldeep Chahal Editor: Verity Wilde ---------------- This is the official BBC World Service YouTube channel. If you like what we do, you can also find us here: Instagram 👉🏽 / bbcworldservice Twitter 👉🏽 / bbcworldservice Facebook 👉🏽 / bbcworldservice BBC World Service website 👉🏽 https://www.bbc.co.uk/worldserviceradio Thanks for watching and subscribing! #BBCWorldService #WorldService #snus #vaping #nicotinepouches #smoking