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Stop working for $5/hour. This simple pricing formula helps farmers market vendors, bakers, and artisan food makers set prices that actually cover materials, labor, overhead, AND leave real profit. Start selling locally on Homegrown ($10/month). https://findhomegrown.com/signup Watch the full vendor tutorial playlist: • How to Publish Your First Product on Homeg... Most vendors only calculate ingredient costs and multiply by 2-3x. That's how you end up exhausted and barely breaking even. The real formula is: Materials + Labor + Overhead, multiplied by 3-5x. This video walks through every component with a real sourdough example, plus when and how to raise your prices with confidence. WHAT YOU'LL LEARN: The complete pricing formula: Materials + Labor + Overhead, multiplied by 3-5x How to calculate your true cost per product (not just ingredients) When to raise your prices and how to communicate it to customers Signs your price is too low, too high, or just right Why premium pricing isn't greedy — it's sustainable TIMESTAMPS: 0:00 - Intro: Just Get Started Selling 0:31 - The "Busy But Broke" Trap 1:12 - Why Underpricing Hurts Your Business 2:23 - The Simple Pricing Formula 3:04 - Component 1: Materials 3:51 - Component 2: Labor ($15-30/hr) 4:55 - Component 3: Overhead and Fixed Costs 5:31 - Component 4: Profit (Target 20-30%) 6:16 - Full Sourdough Pricing Example 7:33 - Research Your Market 8:15 - Common Pricing Mistakes to Avoid 10:12 - How to Research Competitor Pricing 10:41 - When to Charge Premium Prices 12:05 - When to Raise Your Prices 13:20 - How to Know If Your Price Is Right 14:09 - Mindset Shift: Stop Feeling Guilty About Pricing 16:03 - Your 5-Step Action Plan 17:52 - Should You Discount for Pre-Orders? KEY TAKEAWAY: If you're burnt out and broke, your prices aren't right. Calculate your TRUE total cost and multiply by 3 to 5x. ACTION PLAN: Calculate your true cost for your top 3 products Use the 3-5x formula to set your price range Visit 3 local markets and note competitor pricing Set your price and stick with it for 30 days Update your pricing on Homegrown (Products, Edit, Save) PREVIOUS VIDEO: "How to Add Your First Product" • How to Publish Your First Product on Homeg... NEXT VIDEO: "Get Your First Order in 72 Hours" • Get Your First Homegrown Order in 72 Hours... What's the hardest part about pricing your products? Drop it in the comments -- I personally respond to every one. ABOUT HOMEGROWN: Homegrown helps local vendors sell online for just $10/month -- no tech skills required. Add products, set up pickup locations, and start taking orders in minutes. Evan Knox Co-Founder, Homegrown #homegrown #farmersmarket #smallbusiness #pricingformula #artisanfood #vendortips #sellonline #localbusiness